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Experience the future of marketing with our cutting-edge curriculum. Powered by our academic excellence and creativity, let’s take your career to the UNSTOPPABLE next level — anytime, anywhere.
Marketing is a very broad field that, unlike some majors, opens career doors in almost every single industry, and allows me to apply reasoning and problem-solving skills in new ways. VCU has a very skilled Marketing department that fosters a love of learning and innovation.”
You crave the extraordinary — academic excellence with the convenience and flexibility of an online program. At VCU, we deliver your heart’s desire.
As a marketing major in our online bachelor’s program, you’ll master the skills you need to succeed — from market research and the psychology of advertising, to what truly drives consumer behavior and purchasing decisions. 100% online.
Sure, you’ll learn online. But you’ll also connect. Leaders, innovators, Fortune 500 professionals — they’re not just in a textbook. They’re on your screen. Through one-on-one consulting, internships, and assignments, you’ll learn how to make the moves that make an impact. And ultimately, get the thrill of seeing your unique strategies come to life.
This isn’t just a marketing degree — it’s a playbook for unlimited success.
Develop unexpected skills in product and service development in addition to brand strategy.
Become unstoppable with digital tools and data-driven strategies as you learn social media marketing, digital strategy, content marketing and marketing analytics.
Learn unconventional ways of managing marketing and communications programs that both create — and communicate — value to consumers.
Develop your persuasive skills with a minor in Sales. Learn how to effectively communicate the value of a product, build beneficial relationships and interact confidently with others.
Learn how to market anything by gaining insights into topics like advertising and promotion, social media and internet marketing, and brand strategy. This minor is only for non-marketing majors.
Brand managers are responsible for a company’s brand image and personality. They complete marketing and communication tasks such as research, brand strategy, creating marketing campaigns and overseeing projects.
Media planners create and execute media campaigns to help businesses market to their target audiences. Media planners create a media mix across several platforms, coordinate ad placements, and monitor and evaluate their campaigns for success.
Internet marketing specialists help companies maintain and grow their brand by performing market research and comparing their company’s strategy to competitors. They also keep an eye on data to identify trends in advertising and consumption.
Marketing researchers use marketing data and analytics to help companies predict which products and services are in demand. They also help identify businesses’ target audience and define how much consumers are willing to pay for goods and services.
Packaging specialists design packaging for products that are cost effective, attractive, and suitable for the item. Packaging specialists often work to find ways to improve the appearance of packaging while providing cost savings.
Product analysts use market data to research consumer needs so they can provide recommendations to development teams. They often evaluate several indicators to improve their company’s products, compare their products to competitors, and support teams in product creation and marketing.
Product managers oversee a product from beginning to end, from research and development through marketing and sales.
Advertising managers set goals and timelines for ad campaigns, collect data on customer reach and evaluate the effectiveness of campaigns.
Sales managers oversee daily operations in the sales department. They hire and train staff, relay information from upper management and divide leads among sales representatives.